A series of wine labels for Under the Cover Wines own-label $18 price point range. The brief being bold, eye-catching, modern labels to stand out on shelves, and to create an instantly-recognisable wine ‘family’.

Photography by Ken Friberg
www.friberg.com #kenfriberg.

Foray alludes to the transportations of our imagination when savouring these wines, taking us to other places, discoveries, experiences and adventures in nature.  An art series of labels featuring the artwork of the very talented Sydney-based artist, Rosy Lloyd, and showcasing a range of four premium wines from Victoria’s spectacular Mornington Peninsula. The quality of the wine - as the art - speaks for itself.

Photography by Ken Friberg
www.friberg.com @kenfriberg

A line-up of 4 premium Pinot Noirs, priced at $40 - the premium O range. 2 single-vineyard Pinot Noirs, at $60, make up the super-premium O2 range.

O is a play on the “O” of Pinot. It’s also a celebration of the elements - water ‘eau’ for the O series, and oxygen for the O2 series. The O is also a symbol of the eternal cycle of the seasons, the elements and the interrelationship between wine and nature,

All 6 Pinot Noirs come from NZ and Australian winegrowing areas renowned for their proximity to the water - either sea, fiordland or lakes. These bodies of water directly influence and craft the character of each Pinot Noir, showcasing beautiful complexity and nature in its purest form.

Two final concepts for Iron Spokes Brewing, Australia. The client brief was to combine the traditional handcrafted elements - hops and barley and the old rustic iron spoke wheel namesake - with a modern, bold and striking look and feel to create standout beer can packaging.

packaging design for a series of premium snacks aimed at couch potatoes

A series of eye-catching, modern labels targeted at younger wine drinkers for a traditional and innovative Spanish wine producer

An educational children’s book designed to be used in primary school classrooms to foster environmental awareness

Aimed at shareholders and investors, with keywords technology, movement and sophistication (Shillington College coursework)

Illustrations in charcoal for a children’s book inspired by the works of Oscar Wilde and written by Sydney writer, Kate Barratt. The brief was to create fairytale-like, classic illustrations for a book tailored to a readership aged between 10 and 15.